I prefer porcelain doll like skin tones. As far as tanning goes, I don't understand the fascination with working so hard to obtain a skin tone that doesn't come naturally, especially considering the consequences of some of the ways people go about it.
First off let me say that I prefer pale skin. It is way sexier to me for a girl to have skin white as whole milk. However I do not shy away from a tan woman. But spray tans are ridiculously tacky and unattractive. Please no.
Love it. Can't leave the house without putting fake tan on. Most people look much much better with a tan. And tanning doesn't mean you will get skin cancer. The majority of people sunbathe, yet they don't all get skin cancer. Same for people who use sunbeds, they don't all get skin cancer.