The question is self explanatory...what's the reason behind your answer?
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I would say "face" since that is what you 'present' to the world each day and see in your mirror. When I am 'out' in public on in my office...women look at my face first...(I think) I say that because they don't comment on my physique before saying "I love your eyes", so they have obviously noticed that feature, or at least commented on it, before saying anything else.
When I am out ...I don't know what women first look at...but I do see their 'eye' contact...and they aren't scanning me up and down...they are looking at my face, but if I am wearing something that is 'tight' from the Gym...They do tend to quickly look "South"
I want to be liked for my facial features, first.