Women in this society are primarily judged by looks. Fact.
Men are not solely judged by their looks. If a guy is funny, charismatic, rich, powerful, high status, or confident (doesnt have to be all of these traits, he can be proficient in just one or more) then he can get women.
Think of it like this, if there was a woman who wanted to go out with you and she was funny, nice, caring and sincere, but she was fat and ugly would you date her? Would you look past her outer shell and be her boyfriend anyway? I think you and 95% of guys would say no, and the only guys that would go out with her are ones that are desperate and can't do better anyway.
I've dated unattractive overweight guys based on personality, some of my friends also have and I've seen guys like this get girls as well. Ugly women have it harder than ugly men because unlike women, a man can make up for his physical features with other traits. A woman can't do that. There will always be women who require a guy to be physically attractive, but there are a lot of women who will take a guy who isn't attractive if he has other qualities she wants too. Like I said there are very few guys who will go out with a fat and ugly woman even if she does have other desirable qualities.
I'm not saying women ARENT visual. At this point in my life I do care about attractiveness too, but I am willing to make tradeoffs. I won't go out with a guy that is ugly and disgusting to look at, but I would pick a sweet caring 6/10 guy that treats me well to be with long term over a 9/10 that is a liar and a cheat. If you are like a 4-5 or less I personally would not date you regardless of your personality, but I know some women would overlook that.
Men are more visual. Men themselves will even tell you that they're more visual. It's why a 21 year old cocktail waitress can end up with a rich husband. But a 48 year old female senior exec. can't exactly have her pick of hot guys.