The first photo is taken with the camera's flash on... a single and direct light shining right onto your face. It's one of the most unattractive ways you can take a photo of anyone. The two photos with makeup look like they're taken in much more natural light, so you will immediately look better, regardless of the makeup. The second photo is very much the best of the three (better exposed, with better contrast, color, and light), so you easily look best and the most 'natural' in that photo. I'm guessing you'd look a lot better in the first photo if it was taken in better light. Secondly, some makeup is usually required to accentuate the face in a photo anyway, so, again, at least some makeup will always look a little better here. To me, you look like you're a very beautiful girl who really should have no problem attracting anyone based on the looks alone. Personally, I'm a fan of little or no makeup, so I think the 'some makeup' photo looks pretty good for you. With the "more makeup" photo you did a pretty good job of not making it overdone so it also looks quite good. I'm going to vote for either the no makeup or some makeup, but we'd have to see a better photo to answer more truthfully. I really don't think you need to do much more than what you show in the 'some makeup' photo.
Generally I tend to be attracted to girls with no makeup or only some makeup. I guess it's mostly because I tend to like girls who use makeup (when they do use makeup) to compliment their natural beauty and the more makeup there is, the more I feel like they're trying to create a different type of beauty than what they already have.
The 'no makeup' picture isn't working, but you look good in both the 'some' and the 'more' pictures (though, because of my personal preferences [and, I must emphasize some more, not because you look better or worse either way], I'd lean towards the 'some' picture out of those two).