if you search up lists for fashion trends that guys hate/dont understand, this will always show up. I've seen it on gawker, on askmen.com, on thefrisky.com and a few other similar websites. I'm going to refer to simply dark red lipstick.
it makes *no* sense to us. The look went out of style sometime in the early 90s. we don't want it back, it looks ridiculous and, on certain people, clown-like.
but as with every fashion trend, tens of thousands of confused and unhappy guys can't stop the trend from catching on and I'm sure we'll all be on the boat with it in another few months.