Girls at uni seem to love it. It's just an 'in' thing at the moment. Some can pull it off, some just can't. More often than not it's kids living off daddy's credit card - so buying expensive clothes, but not wanting to look like some little rich kid, so they 'rough' it up with teased hair. And I guess the look just caught on. Plus; you ignore the fact that it's supposed to be some sort of a fashion statement a lot of it is very comfortable.
As a mature student doing her PHD, (Thank you Royal Navy, no tuition fees for me :D) I've noticed this trend as well. I don't honestly know why girls dress like that. I usually go to uni in a nice jumper, pair of skinny levis, fluffy hat, leather gloves and dubes with the chinchilla liners (its cold in Plymouth!). Plus I have a big handbag to carry my books in (backpacks ugh! Only time you'll catch me one of those is if I'm on exercises!)
Most girls can't be arsed to make an effort and it shows. They haven't got mummy to drag them to the salon each week and they're too busy getting pissed on lambrini in halls.
I don't know about girls. I'm from America, but I'm really trying to move to the U.K. and I like guys that have messy blond hair. Like Charlie Simpson. But American girls are like that too.They wear too much make up, have extensions in their hair, have orange skin, and wear Hollister and clothes like that. And guys seem to love them. I don't see why.
British girls in general are low down the ladder on level of attractiveness anyway. They're by far the least attractive girls in the western world. You wait when the rest of the world catches up and can spice themselves up, British girls will be bottom.