Let me elaborate on the question...
When you first meet a girl and take notice of her appearance, style, personality, etc. what makes you think of a girl as more than a friend? What is the "spark" or gut feeling that makes you want to date her? Is it a certain way she interacts with you that makes you feel connected to her more than in a platonic-way? What is it about her? Does being playful and having witty banter and a teasing-like repertoire encourage you to flirt?
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Eyes, smile, hair, cute face, her nice body "smooth skin/ curves etc." and the way she presents herself. I don't value a girl that gives herself up real easy or has slept around a lot. But I also don't appreciate a girl that plays too much of "hard to get". And if she knows how to smile/laugh and have a good time then she's definitely on my mind. I really like a girl who enjoys life.
As harsh as it sounds, looks catch my eye at the start. But I think looks are the first thing that attracts everybody so you can't point fingers at me haha. But after looks you really start to notice her personality. That goes back to what I said, I really like a girl that knows how to have a good time, smile, laugh, and just things along that line.2