I can't say that it does anything for me. It has a very high class fancy look, but I don't find anything cute or approachable in it. I like girls in dresses that look like they're real dresses, not runway/award-show dresses, and this one definitely feels like the latter.
At first I saw it and thought OK it's not that bad. I looked at it though and feel like to me it's too busy. Other than that I like it however I do think it is more for a wedding more than a club or a night out.