i like it when a girl is cute and fit. this shows that they take care of themselves and can have her own identity. also their personality. when it comes to their personality, they have to be down to earth. for example talking about having close relationships with their family and friends. having funny moments in their lives where we can sit and laugh and brighten their day even when they're at their worst. I also love the mystery in women and I don't like everything given to me, I love when they play hard to get once in a while ;). because as everyone knows. "you always want what you can't have." hope this helps.
I look at his body language. It tells a lot. His smile tells me a lot too. If he isn't smiling he's less approachable. Plus, his hair. A guy shows a lot through his hair. Some guys like to be different. If it's clean, he takes care of himself. That's what I look at.
For me personally, it's not just looks but, also personality and intellect. I don't like guys that are cocky or arrogant and I like smart guys. I like guys who can hold a conversation on just about any topic.