I've hear plenty of guys that don't like when a girl wears makeup especially when she piles a lot on.
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I think it could be about the first impression we get from the girl's appearance, for example if I see a girl with almost... to no make up on the first time we meet and I think she's a gorgeous girl. . . I'm most likely going to be struck by her looks and maybe she could even take my breath away for a second and it will take me another second to come back to reality and say "WoW" to myself, in other words I would definitely be impressed :) and I would imagine that if she looks so gorgeous with no make up on, just how beautiful she could look. . with a bit on. and I'm sure that I'd love to see her face naturally as she is for a next time. . .
BTW I don't think that exaggerated make up is attractive, everything with moderation. . .just like alcohol pls. . . :P1