looks wise, I'm a sucker for boobies lol. can't help it
personality wise, definitely want a girl (actually, I have a girl) who is pretty serious but can also relax and have a good time. I don't want a girl to be too crazy and too much of a wild party animal but definitely capable of going out and having a good time. definitely someone who is smart and funny.
I'm not much of a friend zone kind of guy so some may be more selective. I personally just like a girl that's comfortable around me and we can talk about w/e. Bonus if she has the same kind of humour as me.