It makes me look better. for one, men's features are a little more defined then a woman's. Make-up makes women look more feminine, and men are drawn to feminine women with defined eyes and lips. The reason why men don't is because women also care about their appearance more than guys do, its the way its happened for who knows how long and men who wear make-up are called gay and a girl with the right make-up can look stunning.
Some guys do wear it. I have a gay friend that wears it everyday, and I also have a friend that wears it because he's covering acne scars.
Overall, this has become our perception of beauty. Girls are held up to high standards and wearing makeup is one of them. Even though a lot of girls on here say they don't wear it. Not everybody can get away without it.
When I wear it, I enjoy how I look when I have it on. I don't feel like a slob, and I feel like my look is completed and I'm making effort.
Men are visual creatures. Other girls wear makeup, so if we don't use it, our competition has an advantage over us. The ones who use makeup will get the best men, and the ones who don't will get the left overs. So girls wear makeup to prevent that from happening.
Obviously this isn't 100% true, but if a guy sees two girls who are equally pretty but one is wearing makeup and the other is not, the one wearing makeup will look better if she did it right.
i just do it to enhance what's already there. I don't go OTT or do it to cover anything. I don't ever use foundation 99.9% of the time (only if I'm going to something very formal) I just wear mascara eyeliner (sometimes), if I'm just having a day out with friends I'll wear lip gloss and if I'm going out at night I'll wear red lipstick because I like it, especially if I'm wearing a black dress...it's striking.