They're going to say no make up. All guys say they like the natural look--no makeup. What they mean is that they like makeup that LOOKS natural. Every girl looks better with a little natural looking makeup. Guys don't know that because they just assume that these girls aren't wearing any.
Enough make up but not to the point that it looks obvious. I knew a girl that everyday she would put like a pound on her face, and you could see the color diference of her skin and the make up. Now I don't know how to explain the holes she has on her face but they look nasty.
In terms of make-up, I prefer natural to minimalism. When I say natural I mean no foundation at all, but if she must wear foundation then I do prefer that it looks as close to natural as possible. Colorful make-up in light pastel shades is okay every now and then, but nothing so blatantly colorful where she looks like she's competing with Tammy Faye Baker.
For me minimalism is more attractive, even if she can't go natural which for me is most attractive.
I LOVE it when a woman got tons of make-up, like - really, really much so her skin is shining and appears perfectly tanned and smooth, when she got smoky eyes and burning lips - it's just so hot beyond words!
..however - what I HATE is that plenty of times girls who put on that stuff to appear that way look absolutely terrible and unattractive without it - it's a cruel deception