It obviously depends on the girl. If she's beautiful, the less makeup the better. Few girls are beautiful. If she looks like a crack whore that smokes a pack a day and has never used sunscreen then put on as much as you can afford.
And guys are clueless about the amount of makeup a girl has on. I grew up with two sisters, so I can tell the difference between no/some/more/caked-on makeup. So many of my buddies have been like, "dude, she's hot and not even wearing any makeup," when she clearly was.
I'd like the girl at first glance/stranger status to have some makeup. This will cue into how crafty she is/isn't with her self esteem and fixing her looks. Then after we know each other I just want no makeup, so that we can get real. Metaphorically, I think of this because it's like taking off her mask and just coming down to see who she genuinely is, looks like, behaves, etc. I cannot deny that makeup is good looking and does get my attention. But I expect that to be just the lead in to get to know her and then form my opinion/intimacy around her character/personality.
It's not that we prefer a women without make up. We prefer a women with minimal and tasteful make up.
Every girl's face and skin is different, but generally speaking, we don't want you to look like a circus clown. If its clear you have on make up, then its probably too much. It should be subtle. It's meant to enhance and replace your face.
I think the reason guys say they prefer a women without make up, is because they don't have the same grasp as women of what the difference is. To guys a girl with light make up, might make them think she has no make up. Vice verse, there might be certain features guys l like, that they just think is naturally part of being a female, without realizing its the make up that is creating that.
As for your link...First of all, the pictures they chose are purposely supposed to be unflattering. Also, some of those girls do have too much make up on, others don't.
What almost all guys forgot to mention is that they preferred women WHO ARE ALREADY ATTRACTIVE without make-up. If you're not naturally born pretty I strongly suggest you learn how to properly apply make-up from a stylist/make-up artist.
You'd be waking up every morning with a girl so you should be willing to accept her however she looks like when she's not wearing makeup. However, personally speaking, I prefer a girl with little or no makeup at all. But it also really depends on the girl too. Some girls have naturally good looks and complexion and those are the ones that can do with little enhancements. Other women benefit from using make-up. What I DO dislike are very strong perfumes that can leave me rather dizzy.
I think guys like when they THINK they're seeing a girl without makeup (the "natural look"). One time, my guy friend who liked me asked if I ever wore makeup, and I replied "Yeah, all the time. You've never seen me without it. I even wore some on our camping trip." To which he went in full denial. "What? You didn't wear any makeup then." Yeah, I've mastered the natural look.
funny that the women in the pics are all celebs and are either too old or not that beautiful w/o makeup, these examples are invalid, there are plenty of girls who look beautiful naturally and plenty of old women who should stop thinking theyre 20
and fyi its also possible that wearing too much makeup coupled with sweat and radiation from the sun can degrade a girls face over a long period of time, the effects aren't obvious immediately but if you look at teens in records 10 to 20 years later they end up from beautiful to .. wtf, in no time, makeup is a cruel joke, theyre ultimately harmful chemicals no matter how much bullsh*t cosmetic companies say otherwise