Will it fit me? How flattering it is on my body? Does it make me look fat/pregnant? Lol I have large breasts so I have to stay away from ruffles and just lots of layers in general. It's not flattering. And most of all, do I like the design (is it my style or does it fit in with what the purpose of getting it is for?) and how comfortable is the fabric? There are many things that come into play after I initially decide if I like it first and foremost.
I think as a business you first need to decide who your costumers will be. If you decide you want to make shirts for busty women like myself, you will probably decide not to use ruffling because it is unflattering to us. And that's on busty women as a whole , like 90% and I'm not talking about B cups, I'm talking about DD women like myself. Getting a general sense of what we find necessary/unnecessary is vital. So that's your first criteria I would say in that scenario.
I don't know if this is helping or not. But I gave it my best shot. Let me know who I can help better if you need me to.
The color (not bland, but not crazy), the style (elegant), the material (comfort), the way it fits my body (my breast are a little bigger than the average so it is hard to get a shirt where they fit normal), whether the shirt is conservative (I don't like cleavage), and the price of course!(ranging from $1-20 depending) I will not buy a shirt over $20 lol
Kind of a late response, but this question got my attention. For me, more than anything, it's the fit. If that's right, then I examine the quality of the material and stitching. I'm very particular about those things. Price is not usually a hang up for me if I feel like I'm getting what I pay for (I will buy a Ludlow shirt from J. Crew for full price). I go for versatile shirts that I can wear with most of my other clothes (plain/understated pattern).