To me the entire industry revolves around selling half-truths and downright disgusting lies. Every company is the best selling the greatest product ever and it's up to the customer to separate the truth from the bullshit. Either that or be complicit which is what most companies like best.
Of course this isn't a recent realization and I do see the beauty in the more creative marketing campaigns, but the better I get at digging up the facts the more it annoys me. What about you?
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Marketing is thus the foundation of society. If you think you're the shit, and project that, then other people will also think you're the shit. The same happens in our interactions with each other, in our careers and relationships. It's morally base and disgusting, now that you mention it, because it's so empty and hollow. It's not based on genuine care and interest in other people. Material things are nice, don't get me wrong. But the latest smart-phone doesn't sate anything deeply, for long.
This lack of care and concern, this 'marketing', is as I say, the foundation of society, of capitalism. By going against it, you're also putting yourself in a rather dangerous situation...1