Target recently made their sections gender-neutral, and Foxnews was complaining about it. http://www.huffingtonpost.com/entry/target-gender-biased-signs_55c9ffe6e4b0923c12be0f96 So, is girl-branded (pink, frilly, etc.) stuff better for girls, or should everything be gender neutral?
- Nothing wrong with girl-branded stuff44% (4)60% (3)50% (7)Vote
- Gender-neutral stuff is better56% (5)40% (2)50% (7)Vote
Most Helpful Girl
As long as the signs still say "Clothes, Bedding, Furniture." etc. on them i'll be fine. As long as i can find what i need.1
Most Helpful Guy
Very stupid marketing decision. I get they're trying to tap into the zeitgeist, but talking from experience, discrimination SELLS.
If your target market is a particular sort of woman, then you need to get inside her head and make her believe that the product/service is for *her.* And that includes tapping into her prejudices, beliefs, etc.
Right now, you can make a boatload of money selling women-only products (can't do that with male products right now, bad business). Women only gyms, women only hotel suites and entire floors for women only...
Yes it's discrimination. But so fucking what? It makes fucking boatloads of money! Tapping into the women-only market it is a killing, and they have so many deluded prejudices that they are so fucking ripe for the picking, you can basically reach out and take out whatever you want from their wallets, they fucking eat that shit up.
So while I get what Target is doing, I don't think they are on the right end of this, in terms of dollar signs.0