Do girls prefer girl-branded or gender-neutral merchandise?

Target recently made their sections gender-neutral, and Foxnews was complaining about it. http://www.huffingtonpost.com/entry/target-gender-biased-signs_55c9ffe6e4b0923c12be0f96 So, is girl-branded (pink, frilly, etc.) stuff better for girls, or should everything be gender neutral?

  • Nothing wrong with girl-branded stuff
    44% (4)60% (3)50% (7)Vote
  • Gender-neutral stuff is better
    56% (5)40% (2)50% (7)Vote
And you are? I'm a GirlI'm a Guy

0|0
3|1

Most Helpful Girl

  • As long as the signs still say "Clothes, Bedding, Furniture." etc. on them i'll be fine. As long as i can find what i need.

    1|0
    0|0

Most Helpful Guy

  • Very stupid marketing decision. I get they're trying to tap into the zeitgeist, but talking from experience, discrimination SELLS.

    If your target market is a particular sort of woman, then you need to get inside her head and make her believe that the product/service is for *her.* And that includes tapping into her prejudices, beliefs, etc.

    Right now, you can make a boatload of money selling women-only products (can't do that with male products right now, bad business). Women only gyms, women only hotel suites and entire floors for women only...

    Yes it's discrimination. But so fucking what? It makes fucking boatloads of money! Tapping into the women-only market it is a killing, and they have so many deluded prejudices that they are so fucking ripe for the picking, you can basically reach out and take out whatever you want from their wallets, they fucking eat that shit up.

    So while I get what Target is doing, I don't think they are on the right end of this, in terms of dollar signs.

    0|0
    1|0

What Girls Said 2

  • I would prefer gender-neutral. I want to shop in the boy's section for shirts but I feel like people would be judging me.

    0|0
    0|0
  • I like girly clothes, but at the same time i like edgy clothes. I dont think clothes should be such a big deal

    0|0
    0|0

What Guys Said 0

The only opinion from guys was selected the Most Helpful Opinion!

Loading...