my reaction was this
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As a Pakistani American I believe that it is great that they are trying to spread awareness on the situation, but I also think that it could have been conveyed in a much better light.
As we know with the stigma that is associated with menstrual cycles in Pakistan you would think that they would advertise their campaign in a less disturbing and more informative way. Showing pictures of bloody pads isn't really going to make a difference. It may, in fact, even turn people away because of its repulsiveness and that is how they advertised incorrectly. It is supposed to appeal to the audience, not repel them.1