How do you tell a friends with benefits that you don't want to sleep with them anymore?

So my friends with benefits that I've had for quite some time has shown signs of feelings. I have made it clear several times that I don't want to date. Recently I have met a girl that I really have feelings for. I want to tell my friends with benefits that I don't wanna have sex anymore but I think the friendship is going to be ruined. What's a good way to approach this conversation?
How do you tell a friends with benefits that you don't want to sleep with them anymore?
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