Most Helpful Guy
"Reel". It's "reel". Like with fish.
Anyway now you comfort him and let him know it's not fake and all that good stuff without pressuring him into a position. Let it seem like he's making the choice to be with you while gently "steering" him towards that conclusion out of his confusion. Why no it's not brainwashing! That's a horrible thing to say. I prefer to think of it as "persuasion using subversive methods".