Most Helpful Guy
I look at business models most of the day, and 95% of them are total crap and get thrown in the garbage. They "start" off with "Sales" or "Revenue." They "assume" that the business. . . "if we capture just 1% of the market. . . ." I've already lost interest, because this person has clearly just communicated to me that they don't have a clue how a business works.
Dating is the same way, you have to start off with the "Sales Funnel."
Step 1: Marketing (this is where all the action is)
Step 2: Sales
Step 3: Finance & Management
All the magic happens in "Marketing." If you don't have customers, you don't have a business - doesn't matter how great your product or service is - period.
Step 1: Research (not just where "guys" are, but "what kind of guys" your "target market" is, and "then" the question of "where" those guys are, what they look like, what their "consumer behavior" is, etc.)
Step 2: Strategy (how will you position yourself in the market in order to "acquire" customers from your "target market")
Step 3: Awareness/Visibility (what will you do to simply get your target market to know you exist; e. g., "notice" and barely be "aware" of you)
Step 4: Engagement (what will you do after people "notice" you, in order to "attract" and "keep" their attention)
Step 5: Preference (after being engaged, why will your target customer "prefer" you over alternatives in the market)
Step 6: Closing/Sale (how will you "convert" an interested customer who prefers your product/service and get that customer to "actually act/close/execute" on their preference... to the point where they "make a decision" and "take action")
That's the "sales funnel," which should really be called the "marketing funnel," because as you can see, "sales" is not only (just one) part of the process, but (the last) part of the process. If done right earlier on, "closing" is as simple as simply having someone there to just take the orders.
Applied to "dating," think about which one of these steps you "do" or "skip" as a woman in the marketplace. Assume you're "good/okay" with steps 1 & 6 (an "assumption"). What do you do in terms of steps 2 through 5?
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