I really don't want anyone to get the wrong idea about this, and I'm definitely not trying to offend anyone either.
I'm not ugly myself, a lot of people (men and women) have rated me 7/10. Most of the girls I've dated and been with have been 7/10s too.
Anyway, I'm frequenting this dating website, and it seems that it's mostly the physically "disavantaged" girls that are making moves. The prettier women tend to take a backseat and expect the guys to come to them.
I expect it's because the prettier women are more selective and pickey than their uglier peers, but I'm not sure.