Most Helpful Girl
I believe it is a cultural thing. Women were usually the ones who would wear makeup and that stayed till today. Makeup is considered a "female thing" and men wearing makeup are still considered unusual (or gay, as some would say?) .
I personally don't think I am hiding my real looks with makeup. I use it to enhance my natural features. I use makeup in a way that makes me prettier but isn't obvious that I have it on my face.