Most Helpful Girl
Most Helpful Guy
According to science the average woman likes these traits, although this monolithic "average woman" doesn't really exist and many women will differ significantly on several or more points, or be willing to "settle" for less than their ideal as well:
Broad forehead, strong jaw, symmetrical features, large hands/arms, muscular and firm butt, skeletal symmetry, masculinity, social status, physical size and bearing, a level of intelligence similar to their own, the Dark Triad of personality traits (narcissism, psychopathy and Machiavellianism/manipulativeness), capital and other resources, deepness of voice, facial hair, "aloofness", being overweight (not obese though), low neuroticism, high extraversion, low agreeableness (sounds counter-intuitive, but someone with high agreeableness tends to be a push-over or people-pleaser) and low expressiveness, which points toward several unpleasant traits such as poor emotional, inability to connect with others and poor empathy.
Some of these are cultural traits; e. g. low expressiveness, high extraversion, facial hair. Some are biological imperatives for survival; e. g. skeletal symmetry, physical size, social status. Some are universal, but affected by culture, like "masculinity" which means different things in different societies, but generally prescribes how a man should act. Or the Dark Triad, which is more prevalent in capitalist, "everyone for themselves!" countries like the US and UK, and less prevalent in the more social countries and countries where women have more rights, like the Nordic Countries or China (generally more of a group effort, even without the communism, just because of the heavily familial culture).
And for the general population in the West (intelligent and more highly educated women are excluded, as are women from other cultures) a high degree of individuality combined with a lack of guilt, self-awareness and shame either due to poor morals or a lack of intelligence, most likely both. This is what most people refer to as your "confidence", and it's also seen as desirable in women. Such is life in the Land of Opportunism.
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