You can name music, movies, video games. Anything you want. Just make sure that it doesn't come from someone popular.
Example: If Lady Gaga has a rare unpopular and not often heart of album, it doesn't count because Lady Gaga herself is popular.
Most Helpful Girl
Indie game developers like DrawManEater, Hyptosis and KillMonday. Nobody, I mean absolutely NOBODY that I know of has the slightest idea what I'm talking about. And multiple digital artists. Some enjoy moderate fame within the circles though.
Also, Yoon-Ha Lee's Conservation of Shadows, Richard Kadrey's Sandman Slim and Lysley Tenorio's Monstress are all on my to-read list.
By the way, would you consider the band La Dispute popular? 'shard for me to tell.