Most Helpful Guy
MakeupGeek. She was the first one I ever saw. I credit the whole YouTube makeup guru phenomenon for the huge run up in makeup stocks over the past 5+ years (L'Oreal, Ulta, Sally Beauty -- all up huge). Without her, I would never have discovered the others and realized how much the makeup market was changing.
The question I have is this: when women see a big phenomenon like this, how often do you flip it into an investment decision?
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Most Helpful Girl
Michelle Phan, she is the best for me.