Why are people so against kpop?

Other than the kpop stans why do most people refuse to explore out of their culture to see other music. Kpop is literally just pop but in another language people listen to other music all the time and they don't realize it. That song despacito was in Spanish I think and people were kinda obsessed with it. So why is it that people refuse to listen to the music without even giving it a chance
Why are people so against kpop?
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