Most Helpful Guy
If you are talking about fashion/runway modeling, then they are looking for a very specific body type: at LEAST 5' 8" (5'10" or better is preferred), skinny, and a pretty face (an exotic look is a plus). You can get away with slightly more weight if you have some boobs and butt for certain things, such as Victoria's Secret, but you still need to be thin. Most successful fashion models start when they are 12 or 13, and are making waves at 16 and 17, and peak at 18-21. Fashion careers are often over by 22 - only a rare exception (aka supermodel) gets work until they're 28 or so.
But then there is glamour modeling and catalog modeling, where a much wider range of looks, ages, and body types are used. Of course, this is not the jet-setting, red-carpet lifestyle - this is modeling for the Old Navy sales ads and the JCPenny catalog, or for someone's art poster or their boat motor or whatever it is they're trying to sell.
Subsets of glamour would include fetish (nude and non-nude) and of course, p*rn. The money for this tends to be better, and there is lots of work available, even for the "less than perfect" model.
One thing about modeling in general: you have to know how to handle rejection, because you likely won't get booked for 95% of the jobs you go out for, and you might be fired from a job you've booked, or had your booking canceled at the last minute, simply because someone decided they preferred someone else's look over yours. It's a tough business, but you have to learn not to take that stuff personally.
Like most creative jobs (musician, actor, artist, etc.), there are 10,000 people, at least, for every one up-scale, good-paying job, and the 9,999 who don't make it usually have to have a day job to make ends meet. But someone has to be that 1 in 10,000, so it might be your friend. You never know.
Most Helpful Girl
Depends on what modeling you want to do. If it for runaways you have to be at least 5'8 and up. You also have to love the camera, it's about bringing your feelings to the camera so you can sell the product. You have to have the ideal waist, bust and hips. A strict diet, good posture, exercise a lot, take care of your skin.
Also, if you're going on casting don't look like you're going to a party. The client wants to see your body type, fresh face, and that's it. So normal clothes for casting like a tight shirt jeans and heels to make your legs look longer.
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