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Her secret was that she didn't have one she was simply confident and happy in who and what she was.
She pushed the boundaries of what was considered beautiful.
The way her face was it was flattering at every angle as she was highly photogenic.
And she was homemade Hollywood meaning she didn't come from fame or money but from simple backgrounds and worked hard and earned a place in Hollywood.
And for all her flaws she did have some positive and valuable points for young women at the time.