Most Helpful Guy
Yes but there are also universal beauty signs. At least there are studies that suggest that. So I think that who you are attracted to will of course vary but there will always people who most people will find attractive
Most Helpful Girl
Yes, most of it is. Especially when it comes to facial features. Perfect facial symmetry is actually off-putting. It's all on a gradient: some people like smaller this, bigger that; some are more lax with their standards, others more stringent. There are huge cultural differences, too: what's considered 'pretty' in one culture, might be less than ideal in another. In fact, the only universally agreed-upon sign of unattractiveness is that ashen skin tone that sick people get--that's been shown to be off-putting across cultures and genders. But other than that, it's all fair game.