Most Helpful Girl
Everyone knows looks matter. To both guys and girls. Some people tend to have a double standard about it though. Like Evangelina said, the same guys that say a girl has to be cute and fit or he won't date her, is the same guy that complains how shallow women are. How they can't believe she wants a guy who's taller, buffer, with a better face. Or the same girl who demands a guy with muscles/in shape is also the same girl that thinks men are shallow for not wanting to date overweight women. The circle goes round and round.
Bottom line: We all have preferences. There are people we choose not to date because of how they look. And according to a few people, when they're the ones doing it, it's called preferences. But when others do it, it's called shallow.