Why are latinas seen as the most attractive race when scandinavians have way more features that people consider attractive?

Most scandinavians have freckles, light blue eyes, blonde hair, high cheekbones, dimples and overall more delicate features. These are considered the most attractive in every country, so why are latinas who lack these features seen as more attractive?
Why are latinas seen as the most attractive race when scandinavians have way more features that people consider attractive?
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