I have to say that looks are extremely important to me, if the girl doesn't appeal to me visually I would never date her. Screw you if you think I'm shallow. Most people say that looks are something you can't control, and are born with. So is personality! Who are we to judge someone on the way they act, or their manner? Your shallow for thinking personality matters most.
Either way your 'shallow'. We are just programmed to be attracted to positive traits such as good looks, or having a good personality (which shows good mental health) so our offspring will be healthy genetically.