Most Helpful Girl
Looks aren't that important to most women.
Key word is that.
Girls are less visual not blind.
Plus girls are more forgiving about looks if they feel an emotional connection or find you compatible.
In the cases of attractive girls they're attractive most likely they want someone equally as attractive. Nothing wrong with that since you're actually the shallow one in this case wanting a more attractive partner.
Find out why you're striking out- are you building an emotional connection, do they seem interested, do they enjoy being around you.