I always get complimented on my Lacoste, Versace and Hugo Boss items. Girls when you see guys wearing what brand names you say "wow", "sexy" etc...? :)
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Girls who think they know about expensive brands but don't might be excited about those names. Most fashion houses don't make their own clothes, so different lines range from overpriced but very high quality to overpriced garbage. The lowest end "lines" aren't lines at all, they're just licensing deals - emporio armani for example, has nothing to do with armani beyond the fact they pay armani for the rights to put 'armani' on their stuff, basically.
I haven't seen a lot of recent versace stuff, but traditionally that house has a definite style - some women will love it, some will hate it. Boss ... I used to buy more of, but don't now. It fits me better then most off the rack stuff, but its not actually that good value for the quality you get.
I'm assuming you're talking about tailored stuff by them, as opposed to a $5 t-shirt someone wrote 'BOSS' on and charged 50 bucks for.