The guy's confusing me?

the guy i went out with once (my first kiss) is still a friend, he is quite touchy feely with me; he hugs me, also he called me cute a few times like out of the blue he'd be like 'you're so cute' he also wants to know if it's a guy whenever i say i'm meeting a friend. All these suggest to me that he likes me.. but then he never makes the effort to hang out with me or talk to me on social media. what do you think is on his mind?
The guy's confusing me?
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