Why do girls like jerks?

I like to think of myself as a good guy but recently this girl has changed my whole view. When I'm myself to her she just cannot take it, we do talk but its like she gets annoyed so quickly and ignores me and gives me one word answers and never laughs at anything I say. I decided to act like a jerk and well, I'll be damned, she turned so chatty and funny and gives compliments like "you are amazing" and, god forbid "of course I miss you" and she is able to sit there and take all the crap I want to give her, call her names and even with all that, she won't walk away like she does when I'm just trying to talk to her like a human being and saying things like "well, I go now". SO, what's the deal, seriously? Do we REALLY have to act like this to get a girl's attention? The thing is that I'm sure if I was ever that big of a jerk to my female friends, they'll just stop talking to me so its a good thing I don't have to be, but why is this girl different?
Why do girls like jerks?
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