Whats the best way to drive a lot more sales in supermarkets?

So I've been ask to find out any ideas that will drive a massive number of sales into supermarkets


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  • That's a tough question. Supermarkets (i. e. buying food) is a very old, very established business. It's not going to be easy to move sales dramatically at a grocery store at this point as people are only going to buy so much food. Because of this, pretty much the only way to improve sales is to get people to pay more for the same thing and this is why the last big jump the sector had was the whole "organic" craze.

    However, that was a long time ago and the market for organic foods is also very mature and stable now so the trick would be to find the next thing that resonates with shoppers. I'm just not sure what that would be..


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