IHOP says it's changing iconic name; pancake lovers flip out
IHOP says its changing its name.
The restaurant chain has been known as the International House of Pancakes for six decades, but the company tweeted Monday that they will be flipping the “P” in IHOP to a “B”
The company didn’t say what the “B” stands for.
Popular guesses on social media include Bacon, Biscuits, and Breakfast.
- I like it
- I don't like it
- I don't care
- I'm asexual
IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers.
It's only a marketing campaign. IHOP isn't changing its name.
"We are definitely going to be IHOP," Darren Rebelez, president of IHOP, told CNNMoney. "But we want to convey that we are taking our burgers as seriously as our pancakes."