What alcoholic beverage would you gift to a friend?

I have to give a present to a friend and I was thinking of buying him some somewhat expensive alcohol (around $20), and yet I am not very keen with alcohol. Can you tell me, what type of alcohol (or examples) would you give to a friend? Vodka, Wine, Whiskey etc? If wine, red, rose or white; dolce, demidolce, dry? I want to make a good impression, but I don't want to be scammed to pay for example $20 for a $5 bottle of wine...
What alcoholic beverage would you gift to a friend?
Updates:
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I found a great deal for a "White Walker by Jonnie Walker" whiskey at a nearby store, what do you think about it?
(I took all your opinions into consideration, but, in my area, there aren't a lot of the fancy names you told me to look for).
What alcoholic beverage would you gift to a friend?
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