Most Helpful Guy
You do ultimately wear it for men. It may not be a conscious choice each time you put it on, but the fact that makeup exists in the first place, and is worn almost exclusively by women, is because society determines a hypothetical woman's value according to how attractive and feminine she is in the eyes of the hypothetical man. Gender based fashion practices are inextricably linked to courtship ritual.
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Most Helpful Girl
Men still think we do, no matter how many times their told. Well a lot of them anyway.
Funny then that I am much more likely to wear make up to hang out with my girl friends but when I am with a guy or around a guy I'm with no make up and hair done simply.