Why did he text me but then not reply?

Anonymous
So me and this guy have been texting for about a month now, basically everyday- we usually talk late and night because we are both up at that sort of time.

He usually starts the conversations, and last night he went out with his friends and then posted a pic on instagram. I liked his picture and he messaged me at 00:30am and said 'Good day?'. I replied at 00:40am saying 'Yeah not bad, you?' but he read my message at 7am this morning and hasn't replied.

Why did he start a conversaton with me but then not reply to my repsonse? I'm so confused
Why did he text me but then not reply?
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