How much a guy cares about looks?

I am an average looking girl. I dress nicely, but no one has ever said that I am beautiful or pretty. Now, my crush is average looking as well, but his exes have been so DAMN pretty. It's because he is really charming. I think that I will never get to date any guy because even an average looking guy can obviously get a beautiful girl, so why should he settle down for me?
How much a guy cares about looks?
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