I initiate convos with guys and then it fades out. why?

Hey, so I have been trying to put myself out there more. I have initiated conversations with guys, sometimes in person, but mostly online, and the guys seem interested and engaged and then the convo fades. I even asked this guy to go to something with me but he couldn't go and said he wished he could. I'm not sure what I am doing wrong. People say I'm attractive and fun to be around. Any advice? Why do convos stop?
I initiate convos with guys and then it fades out. why?
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