What advice would we give to this “nice guy”?

This is that “nice guy” that incessantly whines and complains about being friend zoned, and how all girls like only jerks and bad boys. To add onto what’s mentioned in the meme. We’ll say he’s around 25ish, still lives at home with his parents, has very unrealistic goals and plans, is lazy, lives like a slob and so on. What advice could we give this guy, not necessarily just about picking up women, but overall about bettering himself. How could we help him to better understand why the qualities he possesses are not attractive and that just being “nice” isn’t enough. This is more directed to the ladies, but guys feel free to chime in as well.
What advice would we give to this “nice guy”?
What advice would we give to this “nice guy”?
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