Why would a guy deny liking a girl when she makes the first move?

There was this guy who noticed me first and who has always been staring at me and seeming like he wants to come up and talk. We never had a chance to talk.
After some time, I randomly found his profile and it took me everything to bring myself to add him despite my fear. He denied that he recognizes me from school and cut the conversation short.
Why would a guy deny liking a girl when she makes the first move?
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