Do you ever delay replying to a text on purpose to appear less eager?

I text a guy and I know he saw it it but he replied over an hr later exactly on the hour as if he told himself he was not going to reply until “9:00”. Could be coincidence that it was on the hour, but since I know he saw it when I sent it, I wonder if he deliberately held off replying to make it seem as though he was less eager/busy. Do guys ever do that?

Oh, when he did reply, he replied with: “Well, hello there...”.
Do you ever delay replying to a text on purpose to appear less eager?
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