Why would they do this?

For a little bit now, i noticed a few of this one guys friends make comments. I would go over and talk to them or show them something. And they'll tell me to go tell him or show him. Or i tell one of them something and they'll go and tell him. Or i been talking to this other guy just about soccer. And they made comment such as "oh it better then him" why are they doing this?
Why would they do this?
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