Why does he keep ignoring me?

So there’s this guy and we’ve been friends for a few years but he graduated and I’m still in school. Well when he graduated we kinda just stopped talking. There’s been a couple of times that he snap chatted me but it never lasted more than a couple of days bc he’ll just open my snaps and never respond. Well the other day I snapped him and we were talking and he was flirting with me. A lot. But now he’s leaving me on open again. We don’t talk unless I start the conversation. So should I keep initiating the conversations or just stop?
Why does he keep ignoring me?
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