Why does my crush want to keep bringing up that I like him when I heard he doesn't feel the same?

I told my crush I liked him a few months ago but he keeps on asking who I like knowing it's him. We played this question game and infront of my friends he asked me if I liked him and I said nothing and he told me by not saying anything you told everyone you do like me. But why does he keep mentioning it if he doesn't like me by what my guy friends told me.
Why does my crush want to keep bringing up that I like him when I heard he doesn't feel the same?
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